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About Tru-Pay – Fast Business Loans & Merchant Cash Advance Solutions

About Us – Tru-Pay

We started Tru-Pay with one simple goal: to give small business owners fast, flexible access to the capital they need to grow—without the long waits, strict credit checks, and red tape of traditional banks.

What began as helping a handful of local entrepreneurs secure merchant cash advances quickly grew into something much bigger. We kept hearing the same frustrations: business owners needed funding yesterday, but banks said no, or the process took months. So we built a better way.

Today, Tru-Pay is a trusted partner for small business loans, merchant cash advances (MCA), SBA loans, and alternative financing solutions tailored to real-world needs. Whether you're looking for:

Fast merchant cash advance funding based on your daily sales
SBA loans with competitive rates and expert guidance
Quick working capital for inventory, payroll, marketing, or expansion
No-credit-check options when traditional banks turn you down

—we make the process simple, transparent, and fast. Most approvals happen in hours, not weeks, and funding can land in your account as soon as the next business day.

We specialize in serving small business owners who need business loans and finance solutions that actually fit their situation—whether you're a restaurant owner, retailer, contractor, e-commerce seller, or service professional. No personal guarantees in many cases, no collateral required, and flexible repayment tied to your revenue.

At Tru-Pay, we believe small businesses drive the economy—and they deserve funding partners who move at their speed. We're here to help you seize opportunities, overcome cash-flow challenges, and build the future you envision.

Ready to get the small business financing you need? Apply now or contact us today—your next step starts here.

Our mission

Disruption? We're guilty... Market Rather than offering one service or another, we utilize 53 different investments for personal and business use to achieve industry-leading results, from full credit restoration to ventures and high-risk capital. Tru-Pay sources as many different products as possible so that you can choose what makes sense. We work directly with the underwriter for custom quotes, no broker/application fees, no spam, and say goodbye to thousands of emails from thousands of brokers.

At Tru-Pay, we are the disruption.

We don't apologize for it. We own it.

The old world of financing is broken: bloated with middlemen, choked by fees, buried under spam, and built on lies that one lender fits all. We refuse to play that game.

We built something different. Something honest. Something fierce.

We hunt down and master 53 distinct funding paths—credit restoration that rebuilds lives, high-risk capital that fuels the impossible, working capital that moves fast, ventures that scale dreams. Not one product. Not two. Fifty-three. Each one chosen because it works when the rest fail.

No broker fees. No hidden costs. No endless emails from faceless brokers. We go straight to the underwriter. We get you custom quotes that fit your reality, not their quotas. You choose what makes sense. We make it happen—clean, direct, without the noise.

We exist for the ones who are done waiting. Done settling. Done being sold.

We exist to hand you the keys to a system that finally serves you.

This is not financing. This is freedom.

Tru-Pay. We disrupt so you don't have to.

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

woman wearing black scoop-neck long-sleeved shirt

Esther Bryce

Founder / Interior designer

Lianne Wilson

Broker

Jaden Smith

Architect

Jessica Kim

Photographer